Publishing is only the beginning. I connect search visibility, analytics and conversion tracking so a website can be indexed correctly, measured reliably and improved using real evidence.
EN/DE data separated · real query patterns guided product priorities · existing /de/ URLs and search equity preserved during redesign planning · weak blog performance identified instead of assumed growth
Search data changed the product strategy: the German experience became the primary growth opportunity, while the redesign plan preserved existing URLs and the queries already producing impressions and clicks.
Search foundations and diagnostics across crawlability, XML sitemaps, robots directives, metadata, canonical URLs, redirects, HTTPS and index status.
Connect the website to the systems that show whether users actually reach the important business actions.
Help location-based businesses keep their name, address, phone and key business details consistent across the website and external listings.
Prepare content so both traditional search engines and AI answer systems can understand the business, its services, locations, expertise and evidence.
The operational connections around search and conversion: forms, email delivery, mailing platforms, booking systems and third-party integrations.
Responsive checks across desktop, tablet and mobile · cross-browser testing, including LambdaTest · form, email and conversion-flow verification · live-site troubleshooting · performance and technical SEO checks · post-migration and post-launch verification